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In this unit you will explore the art of persuasion. You will consider the techniques writers use to persuade and you will produce your own persuasive texts.

Speaking and Listening

1) You will write a persuasive speech and take part in a debate.

Reading

2) You will study a variety of persuasive texts – magazine and newspaper articles, advertisements, speeches, and charity leaflets.

3) You will consider the presentation of facts and opinions in persuasive texts and you will investigate bias.

4) You will identify and consider the effects of a wide range of writers’ persuasive techniques.

Writing

You will write several persuasive texts. In the process of writing you will:

6) Write an analytical essay in response to a persuasive text.

7)

8) Use the structure and style of persuasive genres such as articles, leaflets and speeches.

9) Use a range of persuasive techniques and consider the effects of different types of word, sentence and paragraph.

Key terms and concepts:

Fact and opinion

Bias

Subjective and objective viewpoint

Techniques:

Emotive and loaded language

Connotations          

Figurative language (Metaphors, Similes)

Superlatives

Alliteration

Rhetorical questions